The Communications and Engagement Department (CED) supports MOM’s vision of "Empowered Workforce, Thriving Workplaces" by building up MOM as a trusted voice that communicates MOM’s mission and policies with clarity, authenticity and impact to foster understanding, instil confidence and garner support.
About CED
CED oversees public communications and engagement and its main functions are media relations, marketing and digital communications, partnership and engagement, strategic planning, and research.
CED charts the media strategy for whole-of-MOM and engages media closely to strengthen understanding of MOM’s policies and programmes. The Media Relations team plans and executes communication strategies to raise awareness, pre-empt misperceptions, and publicise MOM’s policies and initiatives to build positive mindshare. They develop key narratives and materials for media engagements, manage media events and queries, correct online misinformation, and cultivate strong media relationships to achieve MOM’s communications objectives and priorities.
Partnership and engagement
CED facilitates stakeholder engagement and partnerships to augment MOM’s efforts in creating an empowered workforce and thriving workplaces. The team engages with diverse stakeholders to strengthen trust, gather sentiments and insights, build understanding and foster collaboration in shaping and supporting MOM policies and initiatives.
Marketing and digital communications
CED drives MOM’s marketing and digital communications strategy through integrated marketing campaigns and digital communications to engage target audiences. The team drives key policy announcements across MOM’s social media platforms and leverages other channels, including content partnerships with creators, SGAG, and out-of-home and broadcast media, to amplify reach and impact.
Strategic planning
CED leads strategic communications planning to ensure that our communications and engagement messaging are aligned across CED and whole-of-MOM. They provide strategic communication recommendations and interventions on key issues, keeping MOM’s messaging purposeful, coordinated, and impactful.
Research
CED conducts research to gain insights into the sentiments of employers, employees and MOM’s stakeholders. These findings inform communication strategies and campaigns, ensuring that CED’s efforts are data-driven, effective and resonate with our target audiences.