Communications and Engagement Department (CED) handles media relations, research and citizen engagement, and marketing and digital communications.
CED oversees public communications to support MOM’s efforts in building a globally competitive workforce, and progressive workplaces for all Singaporeans and its mission to have better jobs and a secure retirement for Singaporeans. Its main functions are media relations, research and citizen engagement, and marketing and digital communications.
CED charts MOM’s media strategy. This includes the development of key messages and recommended channels of communication, and media engagement and facilitation. CED also works closely with the media to address queries, and manages access to MOM spokespersons.
Research and citizen engagement
CED develops MOM’s overall citizen and stakeholder engagement strategy. It develops key partnerships and engagement initiatives to strengthen trust and encourage public participation in MOM’s efforts to create a great workforce and great workplaces. CED conducts research to better understand the needs and interests of our citizens and stakeholders.
Marketing and digital communications
CED drives MOM’s marketing and digital media strategy through integrated marketing campaigns, public education and outreach, and online community engagement. It develops and pushes out key messages through platforms such as advertising, and broadcast and digital media. CED also manages the MOM brand to build public awareness and trust in MOM’s policies and programmes.