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Crisis Management

When a crisis occurs, having proper communication channels and management helps to minimise its potential impact, while ensuring the continuity of subsequent business operations.

Introduction to crisis communications

Your company or organisation needs to be aware of the key principles of crisis communications, and understand the role of the spokesperson, as well as effectively deal with social media.

Proactive and systematic management of issues and crisis

It is important to know the difference between issues management and crisis management.

Issues management is proactive in nature, and deals with the possibilities of issues that may arise, while crisis management is more reactive.

Importance of pre-crisis communication

You have to identify your crisis management team; create a set of emergency response, and the communication means & protocol. It is also essential to have training and simulation exercises to ensure that your workplace is familiar with the process, and ready when a crisis occurs.

Steps to consider when communicating in a crisis

These are the 8 steps one should consider in a crisis:

  • Containment control situation
  • Gather the information
  • Crisis central command
  • Communicate early & often
  • The media & social media
  • Communicate directly with affected constituencies
  • Continue business operations
  • Plan for recovery

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