CCD oversees public communications to support MOM’s efforts in building a globally competitive workforce, and progressive workplaces for all Singaporeans and its mission to have better jobs and a secure retirement for Singaporeans. Its main functions are media relations, research and planning, and marketing and digital communications.
CCD charts MOM’s media strategy. This includes the development of key messages and recommended channels of communication, and media engagement and facilitation. CCD also works closely with the media to address queries, and manages access to MOM spokespersons.
Research and planning
CCD develops MOM’s overall communications strategy. It aims to reinforce Media Relations, and Marketing and Digital Communications and build strong capabilities in analytics, communications, planning, research, and sense making to drive this strategy.
Marketing and digital communications
CCD drives MOM’s marketing and digital media strategy through integrated marketing campaigns, public education and outreach, and online community engagement. It develops and pushes out key messages through platforms such as advertising, and broadcast and digital media. CCD also manages the MOM brand to build public awareness and trust in MOM’s policies and programmes.